Redirect to my account page
Basically, this code tells WooCommerce that if someone is not signed in and visits a WooCommerce page (products, cart, checkout) – then it will redirect them to the my account page to sign up or log in.
function customer_login_redirect() {
$dir = get_bloginfo('url');
// change /my-account/ to any page on your website
$url = $dir.'/my-account/';
if (
! is_user_logged_in()
&& (is_woocommerce() || is_cart() || is_checkout())
) {
// feel free to customize the following line to suit your needs
wp_redirect($url);
exit;
}
}
add_action('template_redirect', 'customer_login_redirect');
Redirect to home page
This redirects user straight to what ever you’ve set the home/front page to be on your website.
function customer_login_redirect() {
if (
! is_user_logged_in()
&& (is_woocommerce() || is_cart() || is_checkout())
) {
wp_redirect(home_url());
exit;
}
}
add_action('template_redirect', 'customer_login_redirect');
Source: User must be logged in to view WooCommerce Products | Web Design 101
